We know how debilitating IBD can be for sufferers and their families through the experience of our friends’ dear daughter. We can only imagine how it must feel for parents to watch their child become so unwell before a diagnosis is made and treatment starts. It is so important to support the ICN campaign – to raise awareness of IBD and to continue to secure funding into research and treatment so that all sufferers can lead healthier and happy lives. ICN is a great initiative that has the potential to change the culture of healthcare, to support treatment, professionals and above all, sufferers and their families and friends. We should encourage as many people as possible to pledge their support.